How to Start SEO

SEO TUTORIAL

Do you want to do SEO of your site and are confused about where to start from?  Then this post is for you. So here's a step by step procedure on it. So read it till the end.

    Whether you are doing SEO for yourself or for your client knowing the current position of your website and your target is important. For checking the current position of your website you should check your Alexa rank. Go to this link: https://www.alexa.com/siteinfo. Enter your website domain and check your current ranking.

    After knowing your position set your goals and targets accordingly. Target long keywords and phrases in the starting and gradually shift to smaller ones.

    So now as you know your current position and target. Let’s go through the procedure you should follow:

1.). Keyword Analysis

 Do keyword research and analyze which is the best for you. Initially target those keywords which have low competition and at least 1000 visitors per month. You can take the help of the following tools for doing it.

i.    Google Adwords
ii.    Keyword Shitter
iii.    Keywords Everywhere

2.). On-Page Optimization

The first and foremost thing that you should start doing SEO is On-Page Optimization. This is the most important thing where most of the users lag. Before engaging with the audience completely optimizes your page else it will create an adverse effect. Below are the following steps that you should strictly perform and follow:

i).    Create Content

 Creating good and engaging content is the base of SEO. If you have good content then the customer will stick to your site and become a repeating customer. Below are some crucial things you should keep in mind while designing content.
•    The title will be your most important keyword so choose wisely.
•    The URL should be meaningful.
•    Content should be user-friendly.
•    Your description should also contain that keyword that you want to rank for.

ii).    Tag Optimization

This is the coding part while performing SEO. You should use Meta name, description, and language in the head section of your code. This will help the search engine or the crawler to understand your website better. If the search engine understands your website better they will also rank you better. You should also check your text to code ratio. They should be in a balanced state. After this, you can check your code at W3C Validator and correct if any errors or mistakes are found.

iii.    Image Optimization

All the images used should be clear and to the point. Along with the clarity, they should not be of large size. The smaller will be the size of the image the faster your website will load. Also that all the images have an ‘alt’ tag.

iv.    Sitemap

A sitemap is basically an index or route map of your website. It helps the user as well as a crawler to understand your website. Design two additional pages on your website. One sitemap.html other sitemap.xml. The HTML page will help the user to navigate easily and XML sitemap to the search engine webmaster.

v.    Check Load Time, Error Page and Bounce Rate

These three rates also affect the ranking of your website. The below tool will help you in doing the complete analysis of your website.

•    SEO Site Checkup
•    Woorank
They will give a detail report on your website and also suggest the steps that you should take to increase the ranking.

After completion of these steps, you are done with the On-Page Optimization. Now you can shift to the second type of SEO i.e. Off-Page Optimization.

3.). Off-Page Optimization

As per Google’s recent algorithm ‘Panda 2018’ the ratio of off page optimization to the on page is 65:35. Hence it plays a more important role in the ranking of your website but only after the completion of the on-page. Below are the following steps that you should perform for off page optimization of your website.

i).    Back Link Creation

A backlink is a link on another website that refers to your website. Creating a quality backlink shows a crawler that your website is trustworthy and has a well-established presence over the internet.

ii).    Local Business Listing

You should try to create the presence of your business on all the local listings, websites, and directories. This will bring more traffic as well as business to you.

iii).    Social Media

Nowadays it has become a must for a business to be present on social media. You can connect with the audience in a more user-friendly manner and promote your products and services. Below are some social media platforms:

•    Facebook
•    Instagram
•    YouTube
•    What's App
•    Twitter
•    LinkedIn
•    Pinterest
•    Messenger
•    Tumblr

iv).    Blog

Blogging has now been one of the trending ways to promote your business and create backlinks for your website.

v).    Analytics

Analysis of your work is also important. You should always track your progress and adjust plans according to it.
Google Analytics is one of the best and free tools you should use for analysis of your website



I hope this post helped you. If you still have any queries feel free to write us on helpdesk.cartpilots@gmail.com 

Thank you